{"title":"Optimum Nutrition","description":"\u003cp\u003eThe world's best-selling whey protein, plus creatine, pre-workout and mass gainers from Optimum Nutrition.\u003c\/p\u003e","products":[{"product_id":"optimum-nutrition-gold-standard-100-whey-vanilla-ice-cream-450g","title":"Optimum Nutrition Gold Standard 100% Whey","description":"\u003cp\u003eThe world's best-selling whey protein, now in a convenient 450g size. Gold Standard 100% Whey delivers 24g of protein per serving from a premium blend of whey isolate, concentrate, and peptides — built to support muscle recovery after every session, whatever your sport.\u003c\/p\u003e\n\u003ch2\u003eWhy choose Gold Standard 100% Whey\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e24g protein per serving\u003c\/strong\u003e — a genuine dose that supports muscle repair and recovery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOnly 120 calories, 1g sugar\u003c\/strong\u003e — fits cleanly into a performance-focused diet\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast-mixing, smooth texture\u003c\/strong\u003e — no clumping, no chalky aftertaste\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrusted by athletes worldwide\u003c\/strong\u003e — one of the most awarded whey proteins on the market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eNutritional information (per 30g serving)\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCalories: 120\u003c\/li\u003e\n\u003cli\u003eProtein: 24g\u003c\/li\u003e\n\u003cli\u003eCarbohydrates: 3g (of which sugars: 1g)\u003c\/li\u003e\n\u003cli\u003eFat: 1g (of which saturates: 0.5g)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e450g tub — approximately 14 servings.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eMix one scoop (30g) with 150–200ml of cold water or milk. Take post-workout or any time you need a convenient protein boost.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's the difference between whey isolate and whey concentrate?\u003c\/strong\u003e\u003cbr\u003eGold Standard uses a blend of both, plus peptides — isolate is more filtered and faster-absorbing, concentrate retains slightly more naturally occurring nutrients. The blend gives you a balance of speed and completeness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhen's the best time to take it?\u003c\/strong\u003e\u003cbr\u003eMost people take it post-workout, but it works just as well as a convenient protein top-up at any point in the day when you're short on protein.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable if I'm lactose intolerant?\u003c\/strong\u003e\u003cbr\u003eGold Standard 100% Whey contains milk-derived protein and isn't lactose-free. If you're lactose intolerant, a whey isolate or plant-based protein may suit you better.\u003c\/p\u003e","brand":"Optimum Nutrition","offers":[{"title":"450g \/ Vanilla Ice Cream","offer_id":58519442620761,"sku":"OPT073","price":33.99,"currency_code":"GBP","in_stock":true},{"title":"780g \/ Vanilla Ice Cream","offer_id":58590915264857,"sku":"OPT295","price":52.99,"currency_code":"GBP","in_stock":true},{"title":"4.54kg \/ Vanilla Ice Cream","offer_id":58590915297625,"sku":"OPT070","price":194.99,"currency_code":"GBP","in_stock":true},{"title":"4.53kg \/ Double Rich Chocolate","offer_id":58590915330393,"sku":"OPT068","price":194.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"optimum-nutrition-micronised-creatine-634g-1","title":"Optimum Nutrition Micronised Creatine","description":"\u003cp\u003ePure micronised creatine monohydrate — the most researched supplement in sports nutrition, backed by decades of studies on strength, power, and muscle performance.\u003c\/p\u003e\n\u003ch2\u003eWhy choose Micronised Creatine\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e5g creatine monohydrate per serving\u003c\/strong\u003e — the clinically effective dose\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMicronised for better mixability\u003c\/strong\u003e — dissolves more easily than standard creatine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e634g tub\u003c\/strong\u003e — over 4 months' supply at one serving a day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eTake one teaspoon (5g) daily, mixed with water or your usual shake. Consistency matters more than timing.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does \"micronised\" mean?\u003c\/strong\u003e\u003cbr\u003eThe creatine particles are processed into a finer powder, which helps it dissolve more completely in liquid rather than settling or clumping — same active ingredient, better mixability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs 634g better value than the smaller sizes?\u003c\/strong\u003e\u003cbr\u003eYes — it's Optimum Nutrition's largest Micronised Creatine size, so cost per serving works out lower than the 187g or 317g options.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need to cycle creatine on and off?\u003c\/strong\u003e\u003cbr\u003eNo — daily, ongoing use is the standard approach and is well-supported by research; there's no need to take breaks.\u003c\/p\u003e","brand":"Optimum Nutrition","offers":[{"title":"634g","offer_id":58519741727065,"sku":"OPT108","price":36.99,"currency_code":"GBP","in_stock":true},{"title":"317g","offer_id":58590930600281,"sku":"OPT107","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"187g","offer_id":58590930633049,"sku":"OPT259","price":16.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"optimum-nutrition-gold-standard-pre-workout-shot-mixed-berry-12x60ml","title":"Optimum Nutrition Gold Standard Pre-Workout Shot (12x60ml)","description":"\u003cp\u003eA fast-acting pre-workout shot built around L-Citrulline, Beta-Alanine, and PerforMelon Boost watermelon extract — no powder, no mixing, just a quick hit before you train.\u003c\/p\u003e\n\u003ch2\u003eWhy choose Gold Standard Pre-Workout Shot\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eL-Citrulline \u0026amp; Beta-Alanine\u003c\/strong\u003e — proven ingredients for training performance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerforMelon Boost\u003c\/strong\u003e — natural watermelon extract for added performance support\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e12-shot case\u003c\/strong\u003e — just 92p per shot\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eTake one 60ml shot 15–30 minutes before training.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDoes this contain caffeine?\u003c\/strong\u003e\u003cbr\u003eCheck the label for the exact formula, but this shot is primarily built around L-Citrulline and Beta-Alanine for pump and endurance rather than being a high-stimulant formula.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow is a shot different from a full pre-workout tub?\u003c\/strong\u003e\u003cbr\u003eIt's a fast, no-mixing option with a more concentrated dose in a small volume — ideal for convenience rather than measuring out powder.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I keep shots in my gym bag?\u003c\/strong\u003e\u003cbr\u003eYes — they're shelf-stable and don't need refrigeration, making them easy to carry and take right before training.\u003c\/p\u003e","brand":"Optimum Nutrition","offers":[{"title":"Mixed Berry","offer_id":58519743168857,"sku":"OPT193","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"Cola","offer_id":58590938628441,"sku":"OPT221","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"Lemon \u0026 Lime","offer_id":58590938661209,"sku":"OPT192","price":19.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"optimum-nutrition-protein-shake-vanilla-12x500ml","title":"Optimum Nutrition Protein Shake","description":"\u003cp\u003e50g of protein in a ready-to-drink shake — no shaker, no mixing, just crack it open. A convenient way to hit a big protein target when you're short on time.\u003c\/p\u003e\n\u003ch2\u003eWhy choose Protein Shake\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e50g protein per bottle\u003c\/strong\u003e — a genuinely serious dose\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReady to drink\u003c\/strong\u003e — ideal post-workout or on busy days\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e12-bottle case\u003c\/strong\u003e — just £2.09 per bottle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat's inside (per 500ml bottle)\u003c\/h2\u003e\n\u003cp\u003eProtein: 50g | Carbohydrates: 20g | Fat: 1g | Salt: 0.9g.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eDrink post-workout or any time you need a convenient, high-protein boost.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs 50g of protein in one bottle too much?\u003c\/strong\u003e\u003cbr\u003eIt's a large dose aimed at serious training needs — you can drink it in one go post-workout, or split it across the day if you'd rather spread your protein intake.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow does this compare to Optimum Nutrition's Gold Standard powder?\u003c\/strong\u003e\u003cbr\u003eSame trusted quality, just in a ready-to-drink format — ideal when you don't have access to a shaker or want zero prep.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow many bottles are in a case?\u003c\/strong\u003e\u003cbr\u003e12 bottles, working out to £2.09 per bottle.\u003c\/p\u003e","brand":"Optimum Nutrition","offers":[{"title":"500ml \/ Vanilla","offer_id":58519745724761,"sku":"OPT242","price":41.99,"currency_code":"GBP","in_stock":true},{"title":"500ml \/ Chocolate","offer_id":58590946623833,"sku":"OPT241","price":41.99,"currency_code":"GBP","in_stock":false},{"title":"500ml \/ Strawberry","offer_id":58590946656601,"sku":"OPT243","price":41.99,"currency_code":"GBP","in_stock":true},{"title":"330ml \/ Vanilla","offer_id":58590946689369,"sku":"OPT245","price":33.99,"currency_code":"GBP","in_stock":true},{"title":"330ml \/ Chocolate","offer_id":58590946722137,"sku":"OPT244","price":33.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"optimum-nutrition-crunch-bar-sweet-coconut-12x55g","title":"Optimum Nutrition Crunch Bar","description":"\u003cp\u003e18g of protein packed into a genuinely satisfying chocolate-coated bar — a convenient way to hit your protein target when you want something that tastes like a treat.\u003c\/p\u003e\n\u003ch2\u003eWhy choose Crunch Bar\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e18g protein per bar\u003c\/strong\u003e — a solid snack-time protein hit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMilk chocolate coating\u003c\/strong\u003e — genuinely indulgent, not chalky\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e12-bar case\u003c\/strong\u003e — just £1.31 per bar\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat's inside (per bar)\u003c\/h2\u003e\n\u003cp\u003eProtein: 18g | Carbohydrates: 19g | Fat: 12g | Salt: 0.1g.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this a good post-workout snack?\u003c\/strong\u003e\u003cbr\u003eYes — 18g of protein makes it a solid option post-training, though it's genuinely versatile enough for any time you want a protein-rich snack that tastes indulgent.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow does it compare to a standard chocolate bar?\u003c\/strong\u003e\u003cbr\u003eSimilar indulgent taste and texture, but with a meaningful protein contribution rather than just sugar and fat — a smarter swap when you're craving something sweet.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I keep these in my bag or desk?\u003c\/strong\u003e\u003cbr\u003eYes — they're shelf-stable at room temperature, making them easy to keep on hand for whenever hunger strikes.\u003c\/p\u003e","brand":"Optimum Nutrition","offers":[{"title":"Sweet Coconut \/ 12x55g","offer_id":58519748673881,"sku":"OPT237","price":28.99,"currency_code":"GBP","in_stock":true},{"title":"Marshmallow \/ 10x65g","offer_id":58590949278041,"sku":"OPT232","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Choc Brownie \/ 10x65g","offer_id":58590949310809,"sku":"OPT233","price":24.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"optimum-nutrition-serious-mass-vanilla-2-73kg","title":"Optimum Nutrition Serious Mass (2.73kg)","description":"\u003cp\u003eA high-calorie weight gainer built for anyone who struggles to eat enough to build size — 1250 calories and 50g protein per serving to support serious mass gains.\u003c\/p\u003e\n\u003ch2\u003eWhy choose Serious 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