{"title":"Build Muscle","description":"\u003cp\u003eWhey protein, isolate, creatine and mass gainers — everything you need to build size and strength.\u003c\/p\u003e","products":[{"product_id":"cellucor-c4-whey-1700g-hersheys-milk-choc","title":"Cellucor C4 Whey 1700g Hersheys Milk Choc","description":"\u003cp\u003eC4 Whey delivers a genuinely indulgent Hershey's Milk Chocolate flavour with a serious 25g protein per scoop — built for muscle recovery without tasting like a supplement.\u003c\/p\u003e\n\u003ch2\u003eWhy choose C4 Whey\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e25g protein per scoop\u003c\/strong\u003e — a proper post-workout dose\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHershey's Milk Chocolate flavour\u003c\/strong\u003e — genuinely indulgent, not chalky\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1.7kg tub\u003c\/strong\u003e — around 46 servings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eNutritional information (per 37g scoop)\u003c\/h2\u003e\n\u003cp\u003eProtein: 25g | Carbohydrates: 3.2g | Fat: 2.4g | Salt: 0.5g.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eMix one scoop (37g) with 200-250ml of cold water or milk. Take post-workout or between meals to hit your daily protein target.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHow many servings are in a 1.7kg tub?\u003c\/strong\u003e\u003cbr\u003eAround 46 servings at the standard 37g scoop size.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it mix well?\u003c\/strong\u003e\u003cbr\u003eYes — formulated to mix smoothly in a shaker with minimal clumping, whether you use water or milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for daily use?\u003c\/strong\u003e\u003cbr\u003eYes — whey protein is well suited to daily use as part of a balanced diet to help meet your protein targets.\u003c\/p\u003e","brand":"Cellucor","offers":[{"title":"Default Title","offer_id":58430005477721,"sku":"CEL086","price":56.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/8736\/8537\/files\/5C5A4EB5-F208-4768-8379-EEC81B863474.webp?v=1785965445"},{"product_id":"per4m-advanced-whey-protein-2-01kg-double-chocolate","title":"Per4m Advanced Whey Protein 2.01kg Double Chocolate","description":"\u003cp\u003ePer4m's advanced whey blend in a rich Double Chocolate flavour — 21g protein per scoop for genuine muscle recovery and growth.\u003c\/p\u003e\n\u003ch2\u003eWhy choose Advanced Whey Protein\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e21g protein per scoop\u003c\/strong\u003e — a solid daily dose\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDouble Chocolate flavour\u003c\/strong\u003e — rich and genuinely tasty\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2.01kg tub\u003c\/strong\u003e — around 67 servings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eNutritional information (per scoop)\u003c\/h2\u003e\n\u003cp\u003eProtein: 21g | Carbohydrates: 3.5g | Fat: 0.9g | Salt: 0.3g.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eMix one scoop with 200-250ml of cold water or milk. Take post-workout or between meals to hit your daily protein target.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHow many servings are in a 2.01kg tub?\u003c\/strong\u003e\u003cbr\u003eAround 67 servings at the standard scoop size.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it mix well?\u003c\/strong\u003e\u003cbr\u003eYes — designed to mix smoothly in a shaker with no clumping, whether you use water or milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for daily use?\u003c\/strong\u003e\u003cbr\u003eYes — whey protein is well suited to daily use as part of a balanced diet to help meet your protein targets.\u003c\/p\u003e","brand":"Per4m","offers":[{"title":"Default Title","offer_id":58430229348697,"sku":"PER001","price":62.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/8736\/8537\/files\/0E5D0F38-584D-4906-9E9D-BA400124964E.webp?v=1785966064"},{"product_id":"per4m-isolate-zero-2kg-dubai-chocolate","title":"Per4m Isolate Zero 2kg Dubai Chocolate","description":"\u003cp\u003eA near-zero carb, near-zero fat whey isolate in a genuinely indulgent Dubai Chocolate flavour — built for lean muscle support without the extras.\u003c\/p\u003e\n\u003ch2\u003eWhy choose Isolate Zero\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e26g protein per scoop\u003c\/strong\u003e — a premium, high-purity dose\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNear-zero carbs and fat\u003c\/strong\u003e — 0.1g carbs, 0.4g fat per scoop\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDubai Chocolate flavour\u003c\/strong\u003e — genuinely indulgent\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2kg tub\u003c\/strong\u003e — around 67 servings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eNutritional information (per 30g scoop)\u003c\/h2\u003e\n\u003cp\u003eProtein: 26g | Carbohydrates: 0.1g | Fat: 0.4g | Salt: 0.2g.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eMix one scoop (30g) with 200-250ml of cold water. Take post-workout or between meals to hit your daily protein target.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHow many servings are in a 2kg tub?\u003c\/strong\u003e\u003cbr\u003eAround 67 servings at the standard 30g scoop size.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose an isolate over a standard whey?\u003c\/strong\u003e\u003cbr\u003eWhey isolate is filtered further than standard whey, stripping out most of the carbs and fat while keeping the protein — ideal if you're tracking macros closely or on a cut.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for daily use?\u003c\/strong\u003e\u003cbr\u003eYes — whey isolate is well suited to daily use as part of a balanced diet to help meet your protein targets.\u003c\/p\u003e","brand":"Per4m","offers":[{"title":"Default Title","offer_id":58430615224665,"sku":"PER277","price":79.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/8736\/8537\/files\/FF82F1F1-9B23-4AFE-AFA3-49D0A8C7B202.webp?v=1785966977"},{"product_id":"per4m-advanced-whey-protein-900g-cherry-bakewell","title":"Per4m Advanced Whey Protein 900g Cherry Bakewell","description":"\u003cp\u003eA dessert-inspired advanced whey protein blend — 20g protein per scoop in a genuinely tasty Cherry Bakewell flavour.\u003c\/p\u003e\n\u003ch2\u003eWhy choose Advanced Whey Protein\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e20g protein per scoop\u003c\/strong\u003e — a solid daily dose\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCherry Bakewell flavour\u003c\/strong\u003e — dessert-inspired, not another plain vanilla\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e900g tub\u003c\/strong\u003e — around 30 servings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eNutritional information (per 30g scoop)\u003c\/h2\u003e\n\u003cp\u003eProtein: 20g | Carbohydrates: 3.7g | Fat: 1.5g | Salt: 0.2g.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eMix one scoop (30g) with 200-250ml of cold water or milk. Take post-workout or between meals to hit your daily protein target.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHow many servings are in a 900g tub?\u003c\/strong\u003e\u003cbr\u003e30 servings at the standard 30g scoop size.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it mix well?\u003c\/strong\u003e\u003cbr\u003eYes — designed to mix smoothly in a shaker with no clumping, whether you use water or milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use this as a meal replacement?\u003c\/strong\u003e\u003cbr\u003eIt's built as a protein supplement rather than a full meal replacement — pair it with food or a higher-calorie shake if you need a complete meal.\u003c\/p\u003e","brand":"Per4m","offers":[{"title":"Default Title","offer_id":58430633738585,"sku":"PER183","price":41.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/8736\/8537\/files\/per4m-cherry-bakewell-whey-protein-powder-900g_png.webp?v=1785688302"},{"product_id":"usn-wholefood-gainer-2kg-vanilla","title":"USN Wholefood Gainer 2kg Vanilla","description":"\u003cp\u003eA wholefood-based mass gainer — 30g protein and 64g carbs per serving from real food sources, Vanilla flavour.\u003c\/p\u003e\n\u003ch2\u003eWhy choose Wholefood Gainer\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e30g protein, 64g carbs per serving\u003c\/strong\u003e — a genuine wholefood mass gainer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt from oat flour, rice and pea protein\u003c\/strong\u003e — real food sources, not just isolated powders\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2kg tub\u003c\/strong\u003e — 16 servings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eNutritional information (per 125g serving)\u003c\/h2\u003e\n\u003cp\u003eProtein: 30g | Carbohydrates: 64g | Fat: 8.3g | Salt: 1.2g.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eMix one serving (125g) with 400-500ml of cold water or milk. Take between meals or post-workout to support a calorie surplus.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHow many servings are in a 2kg tub?\u003c\/strong\u003e\u003cbr\u003e16 servings at the standard 125g serving size.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable if I'm avoiding gluten?\u003c\/strong\u003e\u003cbr\u003eNo — it's made with oat flour, which contains gluten, so it's not suitable for a gluten-free diet.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this good for lean bulking?\u003c\/strong\u003e\u003cbr\u003eYes — the wholefood carb and protein sources make it a solid option if you want a mass gainer built from less processed ingredients.\u003c\/p\u003e","brand":"USN","offers":[{"title":"Default Title","offer_id":58430678532441,"sku":"USN236","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/8736\/8537\/files\/image-841913.webp?v=1785686832"},{"product_id":"optimum-nutrition-gold-standard-100-whey-vanilla-ice-cream-450g","title":"Optimum Nutrition Gold Standard 100% Whey","description":"\u003cp\u003eThe world's best-selling whey protein, now in a convenient 450g size. Gold Standard 100% Whey delivers 24g of protein per serving from a premium blend of whey isolate, concentrate, and peptides — built to support muscle recovery after every session, whatever your sport.\u003c\/p\u003e\n\u003ch2\u003eWhy choose Gold Standard 100% Whey\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e24g protein per serving\u003c\/strong\u003e — a genuine dose that supports muscle repair and recovery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOnly 120 calories, 1g sugar\u003c\/strong\u003e — fits cleanly into a performance-focused diet\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast-mixing, smooth texture\u003c\/strong\u003e — no clumping, no chalky aftertaste\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrusted by athletes worldwide\u003c\/strong\u003e — one of the most awarded whey proteins on the market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eNutritional information (per 30g serving)\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCalories: 120\u003c\/li\u003e\n\u003cli\u003eProtein: 24g\u003c\/li\u003e\n\u003cli\u003eCarbohydrates: 3g (of which sugars: 1g)\u003c\/li\u003e\n\u003cli\u003eFat: 1g (of which saturates: 0.5g)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e450g tub — approximately 14 servings.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eMix one scoop (30g) with 150–200ml of cold water or milk. Take post-workout or any time you need a convenient protein boost.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's the difference between whey isolate and whey concentrate?\u003c\/strong\u003e\u003cbr\u003eGold Standard uses a blend of both, plus peptides — isolate is more filtered and faster-absorbing, concentrate retains slightly more naturally occurring nutrients. The blend gives you a balance of speed and completeness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhen's the best time to take it?\u003c\/strong\u003e\u003cbr\u003eMost people take it post-workout, but it works just as well as a convenient protein top-up at any point in the day when you're short on protein.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable if I'm lactose intolerant?\u003c\/strong\u003e\u003cbr\u003eGold Standard 100% Whey contains milk-derived protein and isn't lactose-free. If you're lactose intolerant, a whey isolate or plant-based protein may suit you better.\u003c\/p\u003e","brand":"Optimum Nutrition","offers":[{"title":"450g \/ Vanilla Ice Cream","offer_id":58519442620761,"sku":"OPT073","price":33.99,"currency_code":"GBP","in_stock":false},{"title":"780g \/ Vanilla Ice Cream","offer_id":58590915264857,"sku":"OPT295","price":52.99,"currency_code":"GBP","in_stock":true},{"title":"4.54kg \/ Vanilla Ice Cream","offer_id":58590915297625,"sku":"OPT070","price":194.99,"currency_code":"GBP","in_stock":true},{"title":"4.53kg \/ Double Rich Chocolate","offer_id":58590915330393,"sku":"OPT068","price":194.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/8736\/8537\/files\/on-1101523_Image_01_jpg.webp?v=1784734844"},{"product_id":"applied-nutrition-creatine-3000-120-capsules","title":"Applied Nutrition Creatine 3000 (120 Capsules)","description":"\u003cp\u003eA clean, simple creatine monohydrate in capsule form — ideal if you want the proven strength and power benefits of creatine without measuring powder or dealing with taste. 120 capsules per pot.\u003c\/p\u003e\n\u003ch2\u003eWhy choose Creatine 3000\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e3000mg creatine per serving\u003c\/strong\u003e — an effective daily dose backed by decades of research\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCapsule format\u003c\/strong\u003e — no mixing, no gritty texture, easy to take on the go\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports strength \u0026amp; power output\u003c\/strong\u003e — a staple for anyone training seriously, from weightlifting to sprinting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSimple, transparent formula\u003c\/strong\u003e — just creatine, nothing else to worry about\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eTake as directed on pack, ideally with a meal. Consistency matters more than timing — daily use is what drives results.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose capsules over powder?\u003c\/strong\u003e\u003cbr\u003eNo mixing, no taste, no shaker to carry — just take with water wherever you are. 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Consistency is what drives results with creatine, not timing.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDo gummies work as well as powder creatine?\u003c\/strong\u003e\u003cbr\u003eYes — the creatine dose per serving is what matters, not the format. Gummies deliver the same active ingredient, just in a more convenient, tastier way.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long will 80 gummies last?\u003c\/strong\u003e\u003cbr\u003eAt 4 gummies daily, a pack lasts 20 days.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan kids or teens take creatine gummies?\u003c\/strong\u003e\u003cbr\u003eThese are formulated for adult use — check with a healthcare professional before giving any supplement to under-18s.\u003c\/p\u003e","brand":"Applied Nutrition","offers":[{"title":"Default","offer_id":58519731143001,"sku":"APP681","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1054\/8736\/8537\/files\/CreatineGummies400g-SlushPuppieCherryChill.webp?v=1783615076"},{"product_id":"applied-nutrition-high-protein-shake-vanilla-8x500ml","title":"Applied Nutrition High Protein Shake — Vanilla Ice Cream (8x500ml)","description":"\u003cp\u003e42g of protein in a ready-to-drink shake, no shaker required. 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